Our story

Energy Bar is the brainchild of John Hoggard, founder of retail design agency JHA Design and proud father of two.

John put his retail and design flair together with his concern as a parent for the growing issue of children's poor nutritional health in the UK and – hey presto – Energy Bar was born.

John teamed up with longstanding friend and marketing expert Paul Bandell (also a proud father of two) and together they developed the Energy Bar business.

Our mission

Our mission is to make healthy eating options attractive, affordable and convenient for school children throughout the day

We don't believe children (or adults) want to be unhealthy. It's just not always easy to go for the healthy option – too boring, too expensive, takes too long... sound familiar?

We like to think that if we make it a bit easier then children will make a healthier choice. So we try to give you something you like, that's good for you, quick and easy, and it doesn't cost too much. Simple as that.